Digital marketing is the practice of promoting products or services online through various digital channels such as search engines, social media, email, and websites. The goal of digital marketing is to reach and engage with potential customers through targeted messaging and advertising. Digital marketing can include a wide range of tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more.
Trucking companies may fail due to a lack of the right truck drivers, for reasons such as high turnover rates, safety concerns, compliance violations, increased maintenance costs, and inefficient routing and delivery times.